Monday, June 8, 2009

What is Email Marketing in other words eMarketing?

In the simplest manner eMarketing or email marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, email marketing, Internet marketing and online marketing are the words used in different manner but the output of each word is same.

eMarketing is the process of marketing a brand using the Internet। It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.

By such a definition, eMarketing encompasses all the activities a business conducts via the internet with the aim of attracting new business, retaining current business and developing its brand identity।

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